Latest adidas EQT stories

About adidas EQT

Quick Facts
Launched1991
Parent Brandadidas
Name MeaningEquipment
Design PhilosophyOnly what's essential (minimalism)
Signature ColorEQT green
Modern FlagshipEQT Support ADV (2016)
Retail Range$120-$250

adidas Equipment (EQT) launched in 1991 as a stripped-down performance line emphasizing function over fashion. EQT silhouettes used the three-color palette (black, white, green) and a minimalist aesthetic designed around "only what's essential" — a deliberate response to the increasingly maximalist basketball and running footwear of the early 1990s.

The EQT philosophy

EQT's original 1991 design brief was to remove every non-essential design element. The line emphasized:
- Three-stripe branding applied minimally
- Green accent color ("EQT green")
- Clean silhouettes without excess materials
- Performance-focused construction
- "Support Equipment" engineering philosophy

Classic EQT silhouettes

- EQT Support (1991) — the flagship running silhouette
- EQT Racing — lightweight racing variant
- EQT Cushion — premium running with enhanced cushioning
- EQT Running Guidance — stability runner
- EQT Running Support — original "Support" silhouette
- EQT Basketball — on-court variant

The 2013-2017 retro revival

adidas launched the EQT Support 93 retro (2013) followed by the EQT Support ADV (2016) — a modernized take combining EQT heritage with Boost cushioning. The EQT ADV became one of adidas's most culturally important silhouettes of the 2016-2018 period.

Modern EQT

- EQT Support ADV (2016) — Boost-equipped modern EQT
- EQT Basketball ADV
- EQT Support 93, 93/17, 93 Ultra Boost
- EQT Support RF — re-engineered classic
- EQT Cushion ADV

Collaborations

Ronnie Fieg × adidas Consortium EQT Support 93 (2017), Packer Shoes × EQT Racing, Pharrell Williams × EQT Support, and the Consortium Cup multi-partner EQT releases have kept the line relevant among collectors.

Current status

EQT remains an adidas Originals sub-line with periodic retro and ADV releases. Retail for standard EQT retros is $120-$150, with ADV and collaborative variants pricing $150-$220.

Frequently Asked Questions

What does EQT stand for?

EQT stands for "Equipment." adidas launched the Equipment line in 1991 as a performance-focused sub-brand emphasizing stripped-down design — only what was essential for athletic function.

When was adidas Equipment launched?

adidas Equipment (EQT) launched in 1991. It was positioned as a performance-first line with minimalist design and the signature three-color palette (black, white, "EQT green").

What is EQT green?

"EQT green" is the signature accent color of the Equipment line — a specific bright green used throughout the original 1991-1995 EQT releases. The color has been retained in modern EQT retros as a heritage reference.

What is the EQT Support ADV?

The adidas EQT Support ADV (2016) is a modernized retro of the EQT Support 91 silhouette, combining the heritage upper design with modern Boost cushioning. It became one of adidas's most commercially successful 2016-2018 releases.

What are the most iconic EQT colorways?

The OG green/white EQT Support (1991), "Core Black" EQT, and the 2017 Ronnie Fieg × EQT Support 93 collaboration are the most iconic EQT colorways. The EQT Cushion "Chalk White" is also highly regarded.

Is adidas still making EQT shoes?

Yes. adidas continues to release EQT retros and ADV variants through the Originals line, though at reduced frequency compared to peak 2016-2018 releases. Recent focus has been on select silhouettes like EQT Support ADV and EQT Bask Primeknit.

How much do EQT shoes cost?

Standard EQT retros retail at $120-$150. EQT Support ADV (Boost-equipped) and premium variants price at $150-$200. Collaborative Consortium EQT releases retail $180-$250.

Stay Connected

248,393FansLike
503,038FollowersFollow
657,345FollowersFollow