Ja Morant signed with Nike in 2019 as a rookie. His signature line launched in December 2022 with the Nike Ja 1 — Nike's first new modern signature launch in several years and the most commercially successful debut since Kyrie Irving's 2014 launch. Ja's signature represents Nike's investment in the next generation of NBA signature athletes.
Ja 1 (December 2022)
The Nike Ja 1 debuted with aggressive traction, a low-cut ankle profile, and colorways tied to Ja's Memphis Grizzlies roots and personal brand. Designed specifically for Ja's explosive athleticism (including his signature rim-attacking dunks), the silhouette featured:
- Heel Zoom Air unit for explosive takeoffs
- Aggressive herringbone traction pattern
- Low-cut collar for guard quickness
- "12" jersey-number branding throughout
- "Day One" colorway inspired by Ja's Christmas Eve 2019 NBA debut
Ja 2 (2023-2024)
The Nike Ja 2 evolved the silhouette with updated Zoom cushioning and refined traction. It released with multiple colorways including "Thick As Blood," "Drip," "Playoffs," and "Personal Touch" — each tied to Ja's on-court moments or personal story.
The Day One narrative
Ja's signature line leans heavily on his "Day One" origin story — born in Dalzell, South Carolina, played AAU basketball in Memphis, attended Crestwood High School, and went to Murray State University. The "Day One" branding appears on many Ja 1 and Ja 2 colorways, emphasizing his journey from unheralded recruit to All-Star.
Retail and availability
The Ja 1 retailed at $110 — a deliberately accessible price point reflecting Ja and Nike's commitment to making his signature available to young hoopers. The Ja 2 maintains the $110 retail. Player exclusives and special editions price $120-$150.