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Travis Scott

Follow our coverage of Travis Scott’s Nike and Jordan footwear collaborations. Browse photos and individual release reports.

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About Travis Scott

Curated by the editorial team.

Quick Facts
Full NameJacques Bermon Webster II
First Nike CollabAir Force 1 "Cactus Jack" (December 2017)
First Jordan CollabAir Jordan 4 "Cactus Jack" (May 2018)
Signature Design ElementReversed Swoosh (first on AJ1 Mocha 2019)
BrandCactus Jack (label, foundation, collaborations)
Most Valuable ReleaseAir Jordan 1 "Mocha" / Fragment trilogy
Ongoing PartnershipNike & Jordan Brand

Travis Scott is a Grammy-nominated Houston rapper whose sneaker partnership with Nike and Jordan Brand has redefined modern sneaker collaboration culture. Since 2017, his Cactus Jack-branded collaborations have consistently been the most anticipated and highest-resale releases in the industry.

The Cactus Jack aesthetic

Travis Scott's sneaker collaborations share a distinctive visual language:
- Reversed Swoosh — the most famous Cactus Jack design signature, first featured on the 2019 AJ1 Mocha
- Brown/earth tone palettes — consistent across most Cactus Jack releases
- Stashable compartments — pockets and tuck-away features
- "Cactus Jack" branding — heel tabs, insoles, laces
- Distressed/vintage treatments — premium aged leather

Major Air Jordan collaborations

- Air Jordan 4 "Cactus Jack" (2018) — Travis's first Jordan collaboration, purple/Cactus Jack-branded
- Air Jordan 1 Low "Cactus Jack" / "Mocha" (2019) — the defining reversed-Swoosh release
- Air Jordan 1 Low "Reverse Mocha" (2022)
- Air Jordan 1 Low "Black Phantom" (2023)
- Air Jordan 1 Low "Velvet Brown" (2024)
- Air Jordan 6 "British Khaki" (2019) — glow-in-dark outsole
- Air Jordan 3 "Cactus Jack" (2024)
- Air Jordan 4 "Olive" (upcoming)

Nike SB Dunk and Air Force 1 collaborations

- Nike SB Dunk Low "Cactus Jack" (2020) — Sail/Black/Burgundy; resells $1,500+
- Nike Air Force 1 Low "Cactus Jack" (2017) — Sail/Cactus Jack
- Nike Air Force 1 "Utopia" (2023) — album-themed release
- Nike Air Force 1 Premium — various material callouts

Non-footwear Cactus Jack

Travis has collaborated beyond footwear: McDonald's (2020 Travis Scott Meal), Fortnite (2020 Astronomical concert and rewards), Dior FW22 (men's collection), PlayStation, Nerf, Reese's Puffs cereal. His Cactus Jack Foundation and Cactus Jack Records operate independently.

Trilogy collaborations

Travis's collaborations with fragment design's Hiroshi Fujiwara produced the "Fragment × Travis Scott" AJ1 trilogy (Low and High) — some of the most-collected modern Jordans. The Dior × Travis Scott AJ1 PE (2022) remains among the most exclusive Travis releases.

Frequently Asked Questions

When did Travis Scott start collaborating with Nike?

Travis Scott's first major Nike collaboration was the Air Force 1 Low "Cactus Jack" in December 2017. His first Jordan Brand collaboration was the Air Jordan 4 "Cactus Jack" in May 2018.

What is the reversed Swoosh on Travis Scott sneakers?

The reversed Swoosh — with the Nike logo flowing backward — first appeared on the 2019 Travis Scott × Air Jordan 1 Low "Mocha." It became the defining Cactus Jack design signature and has been featured on subsequent releases.

What is the most valuable Travis Scott sneaker?

The Travis Scott × Air Jordan 1 "Mocha" (2019) and Fragment Design × Travis Scott × Air Jordan 1 (2021) are Travis's most valuable collaborations. Deadstock pairs regularly sell $3,000-$8,000+ on the secondary market.

What is Cactus Jack?

Cactus Jack is Travis Scott's creative brand encompassing his record label, foundation, and collaborative partnerships. Sneaker collaborations are typically branded "Cactus Jack" on tagging, heel tabs, and stash compartments.

Is Travis Scott still working with Jordan Brand?

Yes. Travis's partnership with Nike and Jordan Brand continues through 2024 with ongoing collaboration releases. Recent drops include the AJ1 Low "Velvet Brown" (2024) and the AJ3 "Cactus Jack" (2024).

What's the Travis Scott × McDonald's collaboration?

In September 2020, McDonald's launched the "Travis Scott Meal" — the first celebrity meal collaboration since Michael Jordan's 1992 McJordan. Cactus Jack also produced branded apparel, accessories, and a sneaker collaboration connected to the partnership.

How much do Travis Scott collaborations cost?

Retail Travis Scott sneakers typically price at $180-$250 at launch. Secondary market prices on hyped Mocha-era releases start at $1,500 and can reach $5,000-$8,000+ for deadstock pairs of the most desired colorways.

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