Eric “Shake” James, a Milwaukee native and a beacon in the local community, has teamed up with adidas to celebrate 414 Day. This pair is paying homage to Milwaukee’s rich culture and heritage. This collaboration brings forth the adidas Rivalry Low “414 Day,” a sneaker that encapsulates the spirit and pride of Milwaukee through meticulous design and storytelling.

The sneaker boasts a color palette that nods to the Milwaukee Bucks, featuring cream and green hues, symbolizing the city’s basketball legacy and Wisconsin’s famous cheese and beer culture. Unique design elements, such as the Cream City brick pattern on the tongue and cheese and beer graphics, highlight Milwaukee’s architectural beauty and culinary delights. This collaboration not only shines a spotlight on the city’s identity but also on Shake’s roots in hip-hop, evident through the signature microphone keychains that accompany the shoes.

Beyond the sneaker, Shake and adidas Cornerstone Community are deeply invested in giving back to Milwaukee through J.A.Y. Academy, focusing on events and initiatives that uplift the community. From free footwear design workshops for local students to wellness workshops and the establishment of a physical community space for J.A.Y. Academy, their efforts are a testament to their commitment to positive change.


This special edition is set to drop on April 13th, 2024, at CLICKS, symbolizing a celebration of Milwaukee’s essence and the community’s ongoing journey. Priced at $130, the first 414 pairs will be uniquely numbered, making each sneaker a collectible piece that tells a story of resilience, culture, and unity.

Shake x adidas Rivalry Low “414 Day”
Release Date: April 13, 2024
Style Code: IH3150
Price: $130

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