The Canadian athletic wear brand Reigning Champ first partnered with adidas in late 2016, launching a line of collaborative luxury clothing and footwear. The two will continue releasing new collections into 2018, starting with the adidas Ultra Boost All-Terrain

The creative team at Reigning Champ are no strangers to the adidas Ultra Boost, having already released two variations of the famed silhouette already. In 2018, they’ll start off with another version of the popular running-turned-lifestyle shoe; the adidas Ultra Boost All-Terrain. The weather-proof Ultra Boost features a mid-top cut with a sock-like ankle collar to keep your feet securely in the shoes. The extra thick Primeknit upper is coated with a water-resistant clear film, protecting your feet from puddles or unwanted splashes. This new Reigning Champ variation adds a black and white mix to the upper, with a heavier concentration of white towards the toes. The midsole of the shoe features standard white Boost, protected by a black Continental trail sole for superior traction. To top of the shoe, adidas and Reigning Champ branding are included on the tongue.


The Reigning Champ x adidas Ultra Boost ATR is now available. Continue reading below to view official images, and head over to the link above to cop a pair if you’re feeling them.

Reigning Champ x adidas Ultra Boost ATR
Release Date: February 22, 2018
Price: $240
Color: Core Black/Black/Ftwr White
Style Code: DB2043