New Balance is preparing pairs of the 990v4 to join their popular Made in USA line, with several already in the works. Today, we got an early look at a ‘Purple’ suede pair, coming soon.

The New Balance Made in USA program has seen a major bump in popularity, thanks in part to creative direction from Teddy Santis of Aimé Leon Dore. Since he took over as the lead of the premium line, we’ve seen an uptick in regular releases, adding new styles to the 990 family frequently over the past year. While they focused largely on the 990v1, v2, and v3 models in that time, it appears they are gearing up to add the 990v4 to their offerings, which we first saw in a plain grey style this week. Now, a much brighter look has surfaced, casting the silhouette in lush purple suedes. Utilizing a navy blue mesh base and mid layers, as well as silver metallic ‘N’ logos, pairs are rumored to arrive in Spring 2023. 


New Balance’s upcoming Made in USA editions of the 990v4 have not been announced for release, though they are expected to launch sometime in Spring 2023. Seen here in a lush purple suede version, pairs will likely be available via the brand’s website as well as select retailers for $200. Check out the early image above for a better look, and stay tuned to JustFreshKicks for more NB release news

New Balance 990v4 “Purple Suede”
Release Date: June 19th, 2023
Price: $200
Style Code: U990TB4

UPDATE 6/14/23: New Balance’s ‘Purple Suede’ edition of the Made in USA 990v4 has surfaced in official images, with a tentative release date of June 29th, 2023 attached. 

New Balance 990v4 Made in USA PurpleNew Balance 990v4 Made in USA PurpleNew Balance 990v4 990v4 Made in USA Purple