Earlier this month, adidas announced the addition of their new Ultra Boost 4.0 silhouette to the miadidas customization platform. We gave the process a shot and created our own custom Ultra Boost Multicolor, and you can read on for more about acquiring one yourself.
The adidas Ultra Boost first made its debut on the miadidas platform in 2017. Pairs were released in limited numbers, and access to the creative studio was granted via a special code to unlock your pair. Now, adidas has plenty of Ultra Boost to go around, as the shoe is still available to customize on their site today with no access code needed. This year’s custom pairs use the 4.0 Primeknit pattern, as well as adding the brand’s famous multicolor knit around the heel and collar of the Ultra Boost.
adidas was kind enough to let us secure ourselves a customized pair of the Ultra Boost during the miadidas launch. For the “JFK” colorway, we began with a black Primeknit upper as a base locked in by a black cage and heel cup. The option for reflective Three Stripe detailing on the cages is an obvious addition to any custom Ultra Boost as well. With the Multicolor knit on the heel prominently featuring shades of red and orange, we went with Solar Red laces as well as a matching outsole to complete the pair.
The adidas Ultra Boost 4.0 has been an excellent succession in the silhouette’s expanding line. The new knit pattern provides more flexibility than last year’s 3.0, as well as a more breathable fit. For a more in-depth analysis of the adidas Ultra Boost 4.0, check out our full-length review here.
The adidas mi Ultra Boost “Multicolor” is currently available to customize on the brand’s website. Each personalized pair retails for $200 and arrives in 3-5 weeks. While there are plenty of options to choose from, numbers are said to be limited and the miadidas Ultra Boost won’t be around forever. Head over to the adidas website to start customizing now, and share your creations with us on Twitter to show us what you came up with.
Words by Ben Serleth, images by JustFreshKicks