adidas is taking their “Calling All Creators” initiative seriously. This year, the brand is releasing collaborations with many unique global retailers, including this new Ultra Boost 3.0 from Shanghai boutique DOE.
DOE is a new addition to adidas’ long list of collaborative partners. Based in Shanghai, the menswear boutique boasts a unique experience with a premium coffee shop implanted into the first floor of their flagship store. Their brand revolves around critical thinking and self-awareness, which is reflected in their motto Be Formless. DOE has a history of creative apparel for their brand, so it comes as no surprise that adidas has handed them the reigns on a new Ultra Boost.
The DOE x adidas Ultra Boost is the best look for the silhouette in a few months. The shoe begins with a plain black Primeknit upper, which is wrapped by mismatched cage pieces. Each shoe has a plain white cage on the medial side, while the lateral pieces come in black to match the upper. The Ultra Boost’s famous heel cup will feature Doe’s motto “Be Formless” instead of the usual branding. adidas’ famous color-changing Xeno technology covers the Friends & Family edition, adding a slight blue tint to the design. Finally, the DOE x adidas Ultra Boost is finished off by a plain white Boost midsole and outsole.
The DOE x adidas Ultra Boost has finally been scheduled to release on July 28th, 2018. For now, this collaborative effort will be sold exclusively at Doe, though a wider release remains to be seen. Stay tuned to JustFreshKicks for more information about the release, because this is one Ultra Boost you don’t want to miss out on.