Billionaire Boys Club, Pharrell’s streetwear brand is setting up to team up with adidas again for two new versions of the NMD Hu. Get a better look at the summer ready BBC x adidas NMD Hu “Digijack” pack.

The duo between Pharrell and adidas is everlasting. The two always seem to be up to something and introducing new concepts or colors you can never imagine. As we got a first look at one of the pairs earlier this year, many anticipated when we would see them release. Now coming soon in two colorways, blue and green, the pack provides many options.

Both receiving the lumber-jack inspired “Digijack” pattern throughout the entire primeknit upper, they are perfect for the summer season. Black accents are then featured on the TPU lacing cage and EVA pods that are on the midsole. Tying the shoes down are white laces that bring a bit of brightness to the silhouette along with a white BOOST midsole. For branding, a BBC “B” can be seen on the left heel while an adidas Trefoil logo is featured on the right. Finishing it off, it would not be a Pharrell NMD HU if there wasn’t writing across the tops as this pack comes with “HEART” and “MIND” embroidered in across each, symbolic to BBC’s motto, “Wealth is of the heart and mind, not the pocket”.


You can expect the BBC x adidas NMD Hu “Digijack” pack to release soon on May 3rd, 2019. While the blue edition will be found at select retailers and the green is set to be a BBC exclusive. Both will take on the normal retail price of $250, a great summertime cop. Check out detailed images of both below and stay tuned to JustFreshKicks for more Pharrell x adidas news.