The crossover between the worlds of video games and sneakers are arriving with increasing frequency. Hot on the heels of the Xbox adidas last month, today Bait unveiled new Street Fighter-inspired gear from adidas, available now for preorder.

Bait is well known for their “anything collectible” business model, with their retail experience largely focusing on cool sneakers and even cooler figures and models of everything from Spongebob to Iron Man and Saitama. They frequently blend the two together, bringing together the licensing rights to a fan-favorite character or anime with sneakers and streetwear from some of our favorite brands. The latest project sees them teaming up with Street Fighter and adidas, developing four pairs of shoes for four of the video game’s more beloved characters, and some apparel to boot. Featuring the adidas Lexicon or Ozweego as their base, players can choose between between Chun-Li and Dhalsim-inspired pairs of the Lexicon or Ryu and Honda colorways of the Ozweego. 


The new capsule collection of footwear and apparel from Bait, adidas, and Street Fighter, is currently available to preorder from the West Coast retailer’s website, scheduled to ship alongside the in-store release in late January 2022. Both the Lexicon and Ozweego sneakers come with a price tag of $140 for either character options, while t-shirts range from $38 to $48 for short-and long-sleeves. Check out the campaign images below for a better look, and stay tuned to JustFreshKicks for more adidas release news. 

BAIT x Street Fighter x adidas Lexicon “Chun-Li”
Release Date: December 31st, 2021
Price: $140
Style Code: FY5361

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