Valentine’s Day is right around the corner, and sneaker brands are lining up their releases for the holiday. This year, adidas is rolling out a special pair of their classic Ultra Boost 1.0, with hearts knit right into the shoe’s upper.
The beginning of each year is a hot bed of sneaker releases for special occasions. In January, brands celebrate Lunar New Year, rolling out sneakers themed around traditional aspects of Asian culture, or that year’s Zodiac animal. February follows up with two in a row, Valentine’s Day release and the NBA All-Star Weekend, typically falling in the same week. Today, we have an early look at one of adidas’ new additions to their V-Day lineup.
The Ultra Boost 1.0 is turning ten years old in 2025, and naturally, the Three Stripes are including plenty of new releases at every turn to celebrate the occasion. This week, we have an early look at the Valentine’s Day edition, which adds some unique details to the iconic runner. The shoe’s PrimeKnit upper comes in white and red, with bright red hearts knit into the shoe’s toe box. Red and white rope laces accompany every pair, while the heel counters swap out the standard UB block lettering in favor of a fancier script font.
ADIDAS ULTRA BOOST 1.0 “VALENTINE’S DAY” RELEASE INFORMATION
adidas has yet to officially unveil their new “Valentine’s Day” edition of the Ultra Boost 1.0, but it is expected to release soon on February 1st, 2025. Featuring red hearts knit into a white base, pairs will likely be available from both adidas and select retailers for $200, a slight step up from the shoe’s standard $180 price tag.
adidas Ultra Boost 1.0
Color: Cloud White / Zero Metallic / Better Scarlet
Style Code: JR5845
Release Date: February 1st, 2025
Price: $200
Check out the official images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
