adidas’ Basketball division is on top of the world right now, with the success of the AE1. This weekend, they unveiled some stellar new player models, including Donovan Mitchell’s DON Issue 7, his seventh signature silhouette.
With the NBA All-Star Weekend behind us, we are still reeling from the sheer amount of new sneaker unveilings and releases that went down in the Bay Area. Every brand with a prominent basketball franchise descended on San Francisco to host events and showcase some exciting new product, and as usual, player signatures were a large focus of the weekend. adidas hosted a series of drops and event that included the unveiling of new player models, like Donovan Mitchell’s next new silhouette.
Donovan Mitchell’s sneaker line with adidas has been evolving a lot over the last few years. The DON series has been getting more and more simple recently, while ramping up some of their special design elements. This year, the two will release the DON Issue 7, one of their best looking shoes yet. the Don 7 features a single-piece upper that acts as a shell for the shoe’s inner workings. Zippered shrouds hide the lacing from view, while a form fitting inner bootie keeps you locked in on the court. Seen here in a “Camp” colorway, the pair exhibits a gradient of colors, from green to orange, yellow, red, and eventually black around the heels. The spider logo on the tongues remains present as always.
ADIDAS DON ISSUE 7 “CAMP” RELEASE INFORMATION
adidas unveiled Donovan Mitchell’s DON Issue 7 this past weekend, and already the shoe has a debut release date of July 19th, 2025. Seen here in its bright “Camp” color scheme, pairs of the new signature model will be available from both adidas and select retailers, with a price tag of just $120.
adidas Don Issue 7 “Camp”
Color: Aurora Black/Lucid Pink-Hi-Res Yellow
Style Code: JR7697
Release Date: July 19th, 2025
Price: $120
Check out the early images from the adidas Basketball event below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
