adidas has spent this year showing off the capabilities of their new Atlanta Speedfactory every chance they get. This month, the Three Stripes is celebrating the MLS’s All-Star Weekend with an exciting new colorway titled the AM4MLS.

adidas is pushing the limits to their innovation this year. Despite the brand’s latest cushioning technology, 4D, slated to arrive in stores soon, the Three Stripes is still focusing much of their energy on the Speedfactory initiative. The next offering from the new Atlanta facility will help adidas Baseball celebrate the MLS’s All-Star Game from this past weekend. The latest adidas Speedfactory AM4 to hit the production floor may just be the most exciting yet. The upper features a sharp color gradient from top to bottom, beginning with black and ending in bright red around the Boost midsole. The upper also features a chunky pattern outlined in white and inspired by collaborative partner Travis Love’s art. Finally, the sleek new adidas AM4MLS is completed by yellow and black reflective laces and black Speedfactory taping. As is standard in all Speedfactory AM4’s, the new MLS pair will have an NFC chip in the tongue that takes users to a Spotify playlist curated by Rich The Kid, who helped contribute to the sneaker’s design.


adidas’ new Speedfactory AM4MLS is scheduled to release at Wish in Atlanta on Saturday, July 28th, followed by pre-order availability on the following day. The retail price is expected to be the AM4’s usual $200, though the special nature could challenge this. Check out the teaser images below for a closer look, and stay tuned to JustFreshKicks for more adidas release news.