adidas’s Consortium program has been extending it’s reach throughout the past two years, adding more & more retailers to its ranks. This week, Los Angeles’ 424 joins the party with a luxe two-pack of the SC Premiere and Pro Model.
Guillermo Andrade’s 424 on Fairfax has been running point in the menswear scene for a few years now, so it comes as no surprise that bigger brands like adidas want a foot in the door. This week, the legendary German sportswear brand announced a new partnership with the Los Angeles retail store, one that would skyrocket them to the top of the food chain as a part of the brand’s elusive Consortium division, a high level retail account that ensures the best releases and a chance to drop some of your own high-quality Three Stripes gear, as is the case with 424. Kicking off the partnership, Guillermo’s team has designed to luxurious takes on the SC Premiere and Pro model. Each comes constructed from smooth leather, removing all branding and replacing it with 424’s red logo on the tongue, and an ambossed version on the midsole. Finally, dual-brandd insoles complete the look.
424 X ADIDAS CONSORTIUM SC PREMIERE & PRO MODEL RELEASE INFORMATION
The new collection inducting Guillermo Andrade’s 424 into the adidas Consortium is scheduled to release later this week on November 22nd, 2019. The luxurious takes on the SC Premiere and Pro Model will retail for $140 and $180 a piece, retailing from adidas, 424, with a wider Consortium release yet to be confirmed. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more adidas release news.
424 x adidas Consortium SC Premiere
Release Date: November 22nd, 2019
Price: $140
424 x adidas Consortium Pro Model
Release Date: November 22nd, 2019
Price: $180
