Reebok Dives into Adaptive Footwear with the Fit to Fit Program

Reebok is getting into adaptive footwear this month, modifying some of their existing sneakers to be accessible to more people. They’ve started off with the Club MEMT Parafit and the Nanoflex Parafit TR, available now.

Adaptive footwear has been a growing market in the sneaker world for several years now. Adding more accessibility to ‘cool’ sneakers has been a long time coming, and luckily the options available to those who need them are growing on a regular basis. Last week, Reebok announced their own adaptive line, dubbed the Fit to Fit collection. Offering both lifestyle and performance options, the project’s goal s to enhance the quality of life for everyone, by providing functional products that don’t compromise style or performance. The first options from the collection are the Club MEMT Parafit for casual wear, and the Nanoflex Parafit TR for gym-goers. These pairs both add zippers to the medial midfoot of each model, allowing wearers to easily slip and zip into their sneakers without the hassle of tying laces if necessary. 

REEBOK FIT TO FIT COLLECTION RELEASE INFORMATION 

Reebok’s first foray into adaptive footwear, featuring the Club MEMT Parafit and the Nanoflex Parafit TR launched last week, and are currently available directly from the brand’s website. Pairs come with a price tag of either $65 or $90 depending on your choice of performance or lifestyle, with plenty more likely on the way. Check out the campaign images below for a better look, and stay tuned to JustFreshKicks for more Reebok release news.