Key Details
Price: $150Release Date: June 2026
- The BBC x Reebok Board Flip lineup builds on Pharrell Williams' mid-2000s push to merge skate culture, music, and streetwear, returning the silhouette to retail after last year's Watermelon retro.
- Three colorways stagger across 2026 with baby blue and yellow leading first, followed by black with orange and blue lace accents, then a hot pink edition with red and yellow hits.
- Each pair carries the cone-and-crossbones heel branding tied to the Ice Cream identity, continuing one of the era's most fashion-forward skate-inspired collaborations.
The BBC Ice Cream Board Flip is getting a full retro release this year. After its return in 2025, Reebok & BBC previewed three new colors of the iconic skate shoe during Paris Fashion Week, with releases lined up for the latter half of 2026.
The BBC ICE CREAM x Reebok Board Flip emerged in the mid-2000s as part of Pharrell Williams’ broader push to merge skate culture, music, and streetwear. Built on Reebok’s classic Board Flip silhouette, the collaboration reflected ICE CREAM’s playful, graphic-heavy aesthetic, featuring bold colors, premium materials, and the brand’s signature cone and running dog motifs. At a time when skate-inspired sneakers were gaining mainstream traction, the Board Flip stood out for its fashion-forward execution rather than pure performance.
Last year, BBC and Reebok issued their first retro of the iconic sneaker, dropping a cool “Watermelon” style of the silhouette in limited numbers. This weekend, the model was previewed in Paris for Fashion Week, with three colorways showcased, all of which will release later in 2026. In classic Ice Cream fashion, each pair is done up in bright hues, complete with cone-and-crossbones branding on the heels. First up is a bright baby blue and yellow combination, followed by a darker black pair with orange accents and light blue laces. Finally, a bold hot pink color is pared with red and yellow accents.
BBC X REEBOK BOARD FLIP 2026 RELEASE INFORMATION
The official release dates for this new wave of BBC x Reebok Board Flip colorways have not been announced yet, but the British brand did give rough timelines for each colorway. The blue/yellow pair arrives first in June, followed by black/orange look in October, and finally the pink/red style in December. The retro silhouette is expected to be available from both partners as well as select retailers, with a $150 price tag.
BBC x Reebok Board Flip
Color: Blue/Yellow
Release Date: June 2026
Price: $150
BBC x Reebok Board Flip
Color: Black/Orange
Release Date: October 2026
Price: $150
BBC x Reebok Board Flip
Color: Pink/Red
Release Date: December 2026
Price: $150
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