Pharrell Williams established his brand Billionaire Boys Club along with Bape founder Nigo back in 2003. Since then the brand has become a streetwear mecca, and releases extremely limited shoes like the new adidas NMD Hu Trail BBC Exclusive.


Pharrell’s Billionaire Boys Club has benefited greatly from the superstar’s partnership with adidas. Aside from gaining status as a Consortium account, they have been able to collaborate on several exclusive versions of Pharrell’s famed Hu NMD. While we are already expecting one such pair of shoes from this year, a second pair has recently appeared online with a release rumored for this Fall. This second pair of BBC-branded Pharrell x adidas NMDs is one of the cleanest yet and will be released exclusively through the NYC retailers.

The new BBC x Pharrell x adidas collabs is one of the best yet. The Primeknit upper is very similar to the other BBC pair floating around online, featuring large diagonal stripes across each shoe. For this pair, the bulky color blocking splits the silhouette into shades of navy blue and bright pink. The deeper blue color is echoed around the shoe on the lining, added cages, and heel plates, while white laces finish off the look. As with all Pharrell NMDs, these features a few words prominently displayed on the forefoot, this time giving the messages “Heart” and “Idea” to the wearer.

PHARRELL X ADIDAS HU NMD “HEART & IDEA” BBC TOKYO EXCLUSIVE RELEASE INFORMATION

Pharrell Williams and adidas are ready to drop their next BBC NMD collection on October 20th, 2018.  The clean pink & blue new colorway will retail for the usual $250, and drop exclusively at BBC’s location in Tokyo, Japan. Check out the early images below for a better look, and stay tuned to JustFreshKicks for more adidas x Pharrell release news.

Pharrell x BBC x adidas NMD Hu
Release Date: October 20th, 2018
Price: $250
Style Code: G26277