New Balance decided to roll out and reveal a handful of new colorways of the newly hyped 550 silhouette which will now include this white and aura purple colorway. 

We just took a look at the Pink and Au Lait makeovers and now another women’s variation is here for fans to enjoy that features the same effortless leather and mesh design that opts for a white and purple colorway. Set for a fully stacked leather design of either smooth or perforated leather, purple is added to the shoe via a canvas base layer around the ankles along with accents on the trimming, New Balance “N” logos, 550 branding on the toes, and the tongue labels. A white midsole and a white/purple outsole complete the brand new design.


The New Balance 550 will be dropping in the coming weeks via select New Balance retailers and of course for a retail price of $110. Check out official images of the rendition below and make sure to follow JustFreshKicks for updates and more of the latest sneaker news from NB and your other favorite brands.

New Balance 550
Color: White/Purple
Style Code: BBW550WB
Release Date: August 11th, 2022
Retail Price: $110

UPDATE 8/4: An official release date of August 11th has been scheduled for the NB 550 rendition. Stay tuned for release links when applicable.

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