This season, Jordan Brand once again partners with Luka Doncic to introduce the Jordan Luka 3, a sneaker designed for elite performance and sustainability. Combining sleek aesthetics with high functionality, the new model promises to enhance agility and comfort during play. Furthermore, it aims to impress with its commitment to sustainable materials, featuring at least 20% recycled components by weight.

Luka Doncic’s impressive NBA journey continues to influence his signature sneaker line. Having ascended to one of the top players in the league, his newest offering reflects his dynamic playing style and personal interests, such as high-performance sports cars. This inspiration is evident in the sneaker’s design which integrates features reminiscent of car design, such as the IsoPlate and traction patterns similar to racing tires.

Moreover, the sneaker employs the latest in cushioning technology with full-length cushion 3.0 foam, optimizing comfort and responsiveness. It’s crafted to provide a smooth transition from heel to toe, enabling rapid movements and superior balance. Each design element, from the upper’s webbing material to the rubber outsole, draws from automotive concepts, enhancing both durability and performance.

Several striking colorways of the Jordan Luka 3 are set to debut, each telling a unique story. The “Midnight Racer” colorway channels the essence of night-time drives, reflecting Luka’s contemplative moments. In contrast, the “Photo Finish” variant echoes the intensity of close races, showcasing sharp, clean finishes. Each colorway not only captures the spirit of competition but also Doncic’s personal style and preferences.


The excitement peaks with the release of the Jordan Luka 3, scheduled to launch on July 5th in Europe with the “Midnight Racer” and followed by the “Photo Finish” on July 11th globally. Sneaker enthusiasts and fans can find this must-have at select retailers and online platforms. Stay tuned to JustFreshKicks for more of the latest sneaker news, release dates, and restock alerts.

Jordan Luka 3 “Midnight Racer”
Release Date: July 5, 2024
Price: $130

Jordan Luka 3 “Photo Finish”
Release Date: July 11, 2024
Price: $130