Reebok has unveiled a different breed of collaboration this week, teaming up with Harpoon Brewery for a limited release of a co-branded version of the Rec League hazy beer, coming soon.
Ice cold beers to cap off a long run on a hot day are our favorite genre of brews, and apparently, Reebok’s as well. Teaming up with Boston-based Harpoon Brewery, the two are releasing a collaborative spin on the brewery’s Rec League hazy, with proceeds benefitting Reebok‘s BOKS initiative. The physical activity program is designed to get kids in movement and establish a long-term relationship with health through fitness. With the Harpoon team-up, the two have designed a special co-branded can, from which they will use the proceeds to continue to fund the BOKS initiative, bringing their lesson plans, training, and support to more communities around the country. In addition to the special beers, which will be available from your local Harpoon dealer, the two have crafted a limited run of the Floatride Energy 4 Adventure, the latest in silhouette in the Floatride family that will debut this August. Featuring a layered grey upper with colorful accents to match their cans, the shoes are currently available via sweepstakes before the Floatride Energy 4 debuts this Fall.
HARPOON BREWERY X REEBOK FLOATRIDE ENERGY 4 RELEASE INFORMATION
The fresh project from Harpoon Brewery and Reebok, featuring the co-branded Rec League Cans and accompanying Floatride Energy 4 running shoe, is currently available exclusively via sweepstakes from Harpoon’s website. The collaboration is set to release in the coming weeks, with the specialty beer available wherever Harpoons are sold. Check out the campaign images for a better look at both pieces of the project, and stay tuned to JustFreshKicks for more Reebok news.