Converse’s sustainability initiative has been a hit since its introduction last year, rebuilding the brand’s famous footwear into more environmentally friendly versions. This week, the Chuck 70 is back with new undyed uppers made from leftover material.
Kicked off last year, Converse’s sustainability initiative has brought us some interesting new releases in the past year, including everything from factory seconds to leftover denim. Now, the Boston brand’s “Upcycling” program continues into 2020, with its latest release of the fan-favorite Chuck Taylor All-Star 70s. Coming in both high & low iterations, this release rebuilds the famous silhouette from leftover production scraps, specifically those that have not yet been dyed and retain their original off-white coloring. Eliminating the dyeing process as well as reusing leftover materials helps the brand from doing several things: wasting water and chemicals in dyeing, and save raw environmental materials by making do with leftovers.
CONVERSE CHUCK 70 UPCYCLED “UNDYED” RELEASE INFORMATION
The latest in Converse’s sustainability collection, the “Undyed” set of Chuck 70s made from factory scrap materials, is now available from retailers like AsphaltGold. Both the high & low variations of this Chuck are available for approximately $100, with a wider release expected in the coming weeks. Check out Asphalt’s product shots for a better look, and stay tuned to JustFreshKicks for more Converse release news.
Converse Chuck Taylor 70s “Upcycled”
Release Date Available Now
Style Code: 167749C