Fear of God is an American luxury streetwear label founded by Jerry Lorenzo in 2013. Based in Los Angeles, the brand produces a full range of apparel, footwear, and accessories across multiple collections: Fear of God main line, Fear of God Essentials (founded 2018 as Essentials), and Fear of God × collaborations.
The Fear of God × Nike partnership
Jerry Lorenzo's partnership with Nike launched in 2018 and has produced some of the most culturally significant athletic-luxury collaborations of the era:
- Air Fear of God 1 (2019) — the flagship chunky basketball silhouette
- Air Fear of God Moccasin (2020) — mule-style luxury slip-on
- Air Fear of God Raid (2020) — strap-focused warm-up silhouette
- Fear of God Air Skylon 2 — runner silhouette collaboration
- FOG × Nike Basketball 1 variants
- Fear of God Athletics (2023+) — Lorenzo's new performance basketball partnership with adidas (replacing Nike partnership)
The transition to adidas
In October 2022, Jerry Lorenzo signed a new partnership with adidas under a "Fear of God Athletics" banner. The inaugural FOG Athletics × adidas collection released in 2023. The move represented one of the most significant athlete-adjacent brand transitions in recent sneaker history.
Essentials
Fear of God Essentials — a more affordable sub-brand launched in 2018 — became a defining streetwear line of the 2020s. Essentials apparel (hoodies, sweatpants) reached mainstream cultural adoption and generated significant revenue growth for Fear of God as a broader brand.
Design philosophy
Jerry Lorenzo's aesthetic emphasizes elevated casual — luxury materials applied to streetwear silhouettes, neutral earth-tone palettes, oversized proportions, and refined construction. The Fear of God × Nike collaborations reflected this approach with premium leathers, suede, and distinctive branding.