Reebok is on a roll right now, from the popularity of their vintage Club C to the high-fashion projects they’ve dropped in recent years. This week, the UK-based brand is teaming up with Pharrell’s BBC Ice Cream for a special release of the BB 4000 MU.

Pharrell Williams’ Billionaire Boys’ Club, is on high in recent years, as nostalgia for the early 2000s reigns in sneakers and streetwear at the moment. Because of this, collaborations from BBC and ICECREAM, the skate-minded sublabel have been popping off at a heightened rate, from projects with Allen Iverson’s Answer 5 to this week’s release of the BB 4000 MU. Strikingly similar to the Reebok Club C, the BB 4000 makes small, subtle changes to the midsole tooling and the upper to achieve a new look. The upcoming BBC ICECREAM iteration features the brand’s signature diamond logo in an all-over graphic, printed over a light tan colored leather with deep, forest green accents. The release also features ICECREAM’s hangtag, a special-edition collectible tin box, and a few sets of extra laces.¬†


The Billionaire Boys’ Club x Reebok Club C is scheduled to release later this week, on February 22nd, 2020. Featuring the brand’s famous oversized diamond print, the limited-edition pairs will go for approximately $110, and release from select Reebok and BBC retail partners. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more Reebok release news.¬†

Billionaire Boys’ Club x Reebok BB 4000 MU
Release Date: February 22nd, 2020
Price: $110

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