The fallout between Kanye and adidas happened fast and for adidas maybe too fast. The downhill spiral led to the brand sitting on top of thousands of adidas Yeezy models in different colorways which led the brand to revisit the partnership for one last time in 2023.
There have been rumors swirling around for quite some time. While adidas was sure to take a hit in sales with the departure of Kanye from the brand’s lineup, they also were sitting on lots of pair Yeezy models, and when we say lots, we mean lots. Estimated to be worth over 1.3 billion dollars, instead of on the feet of sneakerheads, Yeezy’s found themselves locked up in storage but it looks like the brand and Kanye have settled on something both parties agree upon to allow those offerings to see the light of day.
CEO Bjorn Gulded stated to investors, “What we are trying to do over time is to sell parts of these goods and then donate to organizations that help us and that also have been hurt by Kanye’s statements,”. “Burning is not the solution.” This will lead to a handful of different designs and models hitting the market throughout the next year, one being the highly anticipated return of the Yeezy 350 Pirate Black.
As always, we will be following the upcoming Yeezy releases very closely so all of the adidas x Kanye news will be brought to you by JustFreshKicks as soon as it is leaked. While there will likely be mass production of releases, it will be the final time we see releases from Kanye and adidas, so you won’t want to miss what’s coming.