YCMC New Balance 990v3 OliveBaltimore-based retailer YCMC has a new project with New Balance releasing this week. Following up on their tonal grey 990v3 from last Fall, the latest covers the same silhouette in olive with bright purple and teal accents.

New Balance’s 990 series of sneakers were first popularized as lifestyle sneakers in the DMV area around Washington DC. Now beloved by sneakerheads around the world, New Balance still has plenty of love for the area, and teams up with local retailer YCMC for regular collaborations, the latest of which was announced this week. Similar to their last work together, the 990v3 is the star of the show here, taking on a color scheme inspired by the outdoors. The pair begins with a dark olive green mesh base, with more layers of olive in suede and leather piled on top. The grey midsole features pops of purple and teal at the heels, while a purple tongue and orange hits complete the look.


The next release from retailer YCMC and New Balance has been scheduled to release this week, on February 2nd, 2023. The olive-tinged pair of the 990v3 will be available via the brand’s website as well as their retail stores with a price tag of $195. Check out the editorial images below for a better look, and stay tuned to JustFreshKicks for more NB release information.

YCMC x New Balance 990v3
Release Date: February 2nd, 2023
Price: $195

YCMC New Balance 990v3 OliveYCMC 990v3New Balance