The Whitaker Group is the corporate name behind some of our favorite retailers and sneaker collaborations. This week, we got an early look at their ‘Missing Pieces’ pack of the New Balance 9060, coming soon.

You may not have heard of The Whitaker Group before, but if you’ve been following sneakers over the past few years, then you are familiar with their family of retail stores. The creative company is the name behind A Ma Maniere, Social Status, APB, and Prosper, currently some of the most popular stores and sneaker collaborators in the game. This week, news surfaced of a collaboration between Whitaker itself and New Balance, teaming up for the two-piece ‘Missing Pieces’ pack of the 9060. Dressed in two vibrant color palettes, the first features a pink mesh base with light blue suede overlays and a two-tone green midsole. The second is a softer look, mixing a cream-white underlay with pastel green suede and a neutral midsole.


The upcoming release of New Balance’s 9060 from The Whitaker Group has not been announced for release, though the two-pack is expected to release sometime in late 2023. Featuring two colorful styles for the ‘Missing Pieces’ pack, pairs will be available from Whitaker stores and New Balance, likely with a price tag near $160. Check out the early images below for a better look, and stay tuned to JustFreshKicks for more sneaker release news.

The Whitaker Group x New Balance 9060 “Missing Pieces”
Release Date: September 28th, 2023
Price: $170

UPDATE 9/18/23: The ‘Missing Pieces’ 9060 pack from The Whitaker Group and New Balance is scheduled to be released on September 28th, 2023. Pairs will be available online and in-store from the four retailers under the brand, for $170.

Whitaker Group New Balance 9060 Missing Pieces