Vans footwear formula has hardly changed in the 53 years since their creation, creating most of the appeal around them. However, this hasn’t stopped Vans from innovating from within. Check out their latest tech, ComfyCush, debuting on the Era shoe this week.
Vans Classics have hardly changed over the years since many were first introduced in the 1960s- but that’s the point; they’re classics and don’t need to change. However, this doesn’t mean they don’t HAVE to. This month, the California lifestyle brand is introducing an interesting new upgrade to some of their timeless models: ComfyCush. The new technology comes in the form of a responsive foam to be used in Van’s midsoles, creating a bouncier, more wearable shoe. The buoyant new material first appeared on our radars earlier this month as the brand announced a stream of new collaborative releases featuring the technology, without an official announcement of what it was. Now, know the full extent of their innovation. Having already worn the new Darkside Initiative x Vans Sk8Hi featuring ComfyCush, I can definitely say the rehauled midsole is the truth. While retaining the original look and feel, the stiff EVA rubber sidewalls and waffle cup outsole helps the shoes keep their standard rigidity and all-day wearability, while ComfyCush makes it much easier to wear by taking most of the stress away from your arches and soles.
VANS ERA COMFYCUSH RELEASE INFORMATION
Vans’ latest lineup of Era sneakers with the new addition of ComfyCush is available globally via their website and a variety of Vans retailers. The updated silhouette retails for its usual $65 price point, which is frankly a steal for the new foam midsoles. Additionally, ComfyCush technology is available in several collaborations, including the recent Darkside Initiative release. Check out the product shots below for a better look, and stay tuned to JustFreshKicks for more Vans release news.
Words by Ben Serleth, images provided by Vans