Todd Snyder and New Balance are back with another surprise collaboration. This time around, the pair are using the classic 997 silhouette to celebrate Pride month with new rainbow-colored paneling.




New Balance’s string of collaborative releases continues this month, this time to celebrate the ongoing LGBTQ Pride Month. The new project sees the Boston-based brand once again teaming up with New York’s Todd Snyder, who chose to rehaul the famous 997 for the new “Love” look. Fresh off the release of their 990v3 in April, Snyder and New Balance have created a wonderful ode to the Pride celebration through muted colors and premium materials. The new colorway begins with a plain grey mesh base layer, supported by a blue mudguard and soft pink heel counter, both constructed from smooth suede. The quarter panels and laces are matched in pale green,  while rainbow New Balance logos complete the look.

TODD SNYDER X NEW BALANCE 997 “LOVE” RELEASE INFORMATION

Todd Snyder’s latest project with New Balance is directly available from the New York brand’s website, though sizes are likely to sell out soon. The multi-colored take on the classic 997 for Pride Month is going for a retail price of $220, and is exclusively available from the Todd Snyder store. Check out the official images of the New Balance 997 “Love” below for a better look, and stay tuned to JustFreshKicks for more New Balance release news.

Todd Snyder x New Balance 997 “Love” 
Release Date: June 12th, 2019
Price: $220
Color: White Peach/Rose Quartz/Copper Rose

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