With the FW20 season ending on an abrupt and weird note, all eyes are on SS21 with a couple of Nike collaborations already highlighting the year, we just got info that Supreme will be teaming up with Wheaties for a cereal box you have to have.
Cereal Boxes have always been great collector’s pieces but since Travis Scott teamed up with Reese’s Puffs, the cereal game was introduced to the hypebeast, sneaker, and street-wear culture. With Kith dropping exclusive collaborations with Cereal brands due to their Kith Treats attachment, Supreme looks to get into the game as well with a collaboration with General Mill’s Wheaties. The cereal box is decked out in the iconic Brooklyn Box Logo yellow camo while displaying the usual Wheaties logo with the coveted Supreme Box Logo underneath.
For now, we aren’t exactly sure how these will be released and if they will be exclusively dropped via Supreme in-store and on-line or in stores all around the globe as well but a drop is set to go down this Spring/Summer 2021 season. We expect more information to surface soon regarding the collaboration so make sure to keep it locked to JustFreshKicks for updates and all of the Supreme SS21 news going forward.