New Balance has been charting for a couple of years straight now, making many sneakerheads take notice of their silhouettes, tech, and collaborations. Now they are set to go one further with locking down a long-term deal starring Stone Island. 

Looking back at recent years, New Balance has always found a way to get our attention. While the brand often struggles with hate and declined interest thanks to social media and a negative schema about the brand, the athletic wear company has been playing chess this whole time and has found a lot of success playing into the memes, and it working out for them. Authenticity shows itself through the sneaker industry and with New Balance, what you see is what you get.

With attracting more and more hype as time passes on, New Balance will be strengthening their efforts, officially locking down a multi-year deal with Stone Island. Set to release sneakers in waves, “Our collaboration with Stone Island is not only rooted in performance innovation, but elevating our mutual values of premium craftsmanship and superior product quality,” said Chris Davis, Chief Marketing Officer at New Balance. “We look forward to pushing the boundaries and experimenting with design.” While each always goes above and beyond on their own, we can’t wait to see what they will accomplish together.

Releases are set to begin later this year so make sure to keep it locked to JustFreshKicks for all the updates going forward. We will be monitoring the collaboration very closely and will be providing any and all updates going forward.