Los Angeles-based apparel brand PLEASURES has found a new partner for footwear collaborations, teaming up with Asics to launch their debut offerings this Fall. Featuring a unique take on the GEL-Lyte III, coming soon.

PLEASURES has teamed up with a number of sneaker brands in recent years, delivering a number of projects from brands like Reebok, adidas, Crocs, and Doc Martens. This year, the Los Angeles-based brand is teaming up with a new partner to take their footwear in a fresh direction. Enter Asics, the legendary Japanese running brand, and their classic GEL-Lyte III silhouette. This week, early images of the PLEASURES version surfaced online, showing off a clean green and grey colorway of the retro runner. Beginning with an off-white mesh base layer, the new look adds cement grey suede overlays, each one outlined with forest green piping. The Asics logo comes in black leather, while cream white laces and midsoles complete the look.


The upcoming release of the Asics GEL-Lyte III from PLEASURES has not been announced for release, though they are expected to drop sometime in Fall 2022. Dressed in grey and green, pairs will likely be available from both partners as well as select retailers with a price tag in the $150 range. Check out the early images below for a better look, and stay tuned to JustFreshKicks for more Asics release news.

UPDATE 9/1/22: PLEASURES and Asics have officially unveiled their GEL-Lyte III collaboration in two colorways, scheduled to release from the Los Angeles’ brand’s website on September 3rd, 2022. Pairs will be available for $130, likely with a wider release to follow.