Nike and Boston Celtics point guard Kyrie Irving have a special relationship. While a signature Nike shoe is already a great sign, the amount of limited edition releases on the silhouette is staggering, including the new “Red Carpet” which dropped.
The sneaker game has gotten crowded. With so many collectors and resellers trying for every hot new release, brands are have been searching for new ways to make sure that the real fans get the shoes they so desperately want. Nike’s latest venture into fair release procedures has them partnering with social media giant Facebook, to sell pairs of the Kyrie 4 “Red Carpet” over the Messenger platform.
On May 1st, 2018, Nike announced that the limited edition Kyrie 4 “Red Carpet” was available now. When consumers opened their Nike SNKRS app, a pop-up quickly explained the procedure. First, a click on the “Buy Now” option led the Facebook Messenger app to open. Next, you were required to send a series of four emojis to the SNKRS account, which would, in turn, grant you exclusive access to the new Kyrie 4. Once the purchase was completed, the lucky few were treated to an augmented reality graphic of the new “Red Carpet” appearing in 3D on their screen.
This new procedure for Nike is certainly an interesting twist on securing a pair of shoes. While the method worked well yesterday, it is unclear if the Facebook platform will continue to be used for high-profile releases. The Kyrie 4 “Red Carpet” was actually made in conjunction with the release of the Uncle Drew movie, meaning that yesterday’s Messenger release of the Kyrie 4 could have been one time only, but we’ll have to wait and see.
UPDATE 6/25: The Nike Kyrie 4 “Red Carpet” is now scheduled to re-release at the end of June. It is currently unclear whether the shoe will use the same procedure as before, or if it will receive a regular Nike SNKRS release.
NIKE KYRIE 4 “RED CARPET” RELEASE INFORMATION
The limited edition Nike Kyrie 4 is set to re-release tomorrow, June 26th, 2018. The shoe introduced the new Facebook Messenger procedure, which granted exclusive access to those who sent Nike a special message. Check out the official images below for a better look at the Kyrie 4 “Red Carpet” and stay tuned to JustFreshKicks for more Nike news.
Nike Kyrie 4 “Red Carpet”
Release Date: June 26th, 2018
Color: University Red/Red/Gold