The New Balance 990 is…inevitable. Earlier this week, the brand’s new Creative Director of Made in USA, Teddy Santis, gave us a first look at the 990v6, the next addition to the 99x family, coming in 2022. 

New Balance’s original 990 first hit the streets in 1982, quickly becoming one of the brand’s premier running shoes, and growing into an extensive family of models all falling under the “99x” label. The past decade has seen a massive surge of popularity for the 990 franchise, which in turn has led to the addition of three new models to the family in the past 10 years alone, the 990v3, v4, and v5 most recently in 2019. Now, the Boston running brand is hard at work in the next entry, the 990v6. Previewed by Teddy Santis, the Aimé Leon Dore founder and frontman who recently took a post as Creative Director for NB, the 990v6 builds on everything we’ve come to love while modernizing the design for a fresh, more sleek look. As always, the v6 is constructed from a series of mesh and suede layers, with many of the shapes and curves being pulled from previous models. The most notable changes to the v6 are the newly streamlines midsole and a more relaxed, less-forward-leaning shape. While Teddy Santis showed off the classic NB grey color, another image of the 990v6 has surfaced online showing off the shoe in navy blue, both of which you can check out below. 


As of this writing, New Balance has issued zero information in regards to the upcoming release of the 990v6, however, Teddy Santis did state that the model would be part of the brand’s 2022 release plans. Pairs of the 990v6 will launch from both New Balance and select retailers, likely with a price tag somewhere in the $180 range. Check out the in-hand photos of the classic grey and navy blue color schemes below for a better look, and stay tuned to JustFreshKicks for more New Balance release news.

New Balance 990v6 “Grey”
Release Date: November 4, 2022
Style Code: M990GL6
Retail Price: $195

UPDATE 10/14/22: Official images of the New Balance 990v6 have surfaced today, following the early pair previewed just two weeks ago. Still no release date yet, but we are expecting the latest in the 990 family to debut later this year for $195

UPDATE 9/30/22: It’s been nearly a year since we last saw new images of the grey colorway of the New Balance 990v6, and the release is still a total mystery. With new detailed images seen here and the navy blue color scheme we previewed back in May, a release could be inching closer to arrival, though we are still waiting for an official update from the brand itself. The pair seen here was listed as an unreleased sample by @addctdgram on Instagram, which also lists the release date as ‘Early 2023’, though this remains to be seen.