This week, New Balance unveiled their new footwear collection celebrating LGBTQ Pride Month in June. Featuring some current NB runners, the standout of the pack is the lone lifestyle model included, the all-new, incredibly hard to find 327.

New Balance’s 327 silhouette has only been out for less than a month and already, it is shaping up to be one of the most popular this year. Debuted last month in collaboration with fashion label Casablanca, the sleek sneaker is inspired by vintage running shoes and built with Spring and Summer in mind. Since then, we’ve only seen the 327 once, when it returned to release in its first standard-issue colorways just yesterday. Now, New Balance has unveiled their “Pride” collection for 2020, including the 327. The special-edition pair begins with a blank white base for both the nylon upper and midsole, before adding plenty of color to the 327’s various overlays. The colors are split down the middle, so for the lateral side, these overlays come in red, purple, orange, and teal blue, while on the medial side, they come in orange, green, pink, and black. NB branding with a heart, and “Love since 1906” branding on the insoles completes the look.


New Balance’s 2020 Pride collection quietly launched in Japan this weekend, with no official date for a global release announced as of yet, however, they are expected to launch on NB’s U.S. site in the coming weeks. The rainbow-inspired colorway of the new 327 will be available as part of the collection for approximately $110 and release from both New Balance and select retailers. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more New Balance release news.

New Balance 327 “Pride” 
Release Date: Coming Soon
Price: $110
Style Code: MS327PRD