Artist Louis de Guzman has announced a new project with New Balance this week, which will see the Chicago-based visual artist deliver his “Personal Palette” colorway of the 574 for Footlocker’s Collaboroid artist series.

Louis de Guzman’s work has likely crossed your timeline before, in the form abstract takes on pop culture icons like Spongebob Squarepants and Bart Simpson. Now, Guzman is utilizing his talents for a special project with New Balance, as a part of Footlocker’s Collabaroid project, “global initiative to help families and children in need.” The Collaboroid series was started by Footlocker in response to the growing uncertainties around the world, with the purpose of providing aid and relief for families in need through exclusive footwear and apparel releases. So far, the project has partnered with artists like IKONICK and A$AP Ferg, with plenty more on the way. For Louis de Guzman, his partnership with New Balance will see him apply his own “Personal Palette” to the 574, a sporty vintage silhouette constructed from NB’s premium mesh and suede materials. The look begins with a grey base layer before reinforcement to the mudguard is added in baby blue suede, while deep purple quarter panels add some more color to the main body. Red leather New Balance ‘N’ logos stand out on either side, matching the red leather heel tab, while a black suede counter completes the look.


Louis de Guzman’s first project with New Balance, his 574 “Personal Palette”, has not yet been announced for release, though we are expecting this next drop in Footlocker’s Collabaroid project to launch sometime in October or November 2020. The colorful take on the classic 574 will likely be available exclusively from Footlocker, with a retail price tag likely in the $140 range. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more New Balance release news.

Louis de Guzman x New Balance 574 “Personal Palette”
Release Date: October 21st, 2020