JoeFreshGoods has been racking up collaborations with New Balance, both under his own brand and leading the ‘Conversations Amongst Us’ project. This week, he unveiled three colorways of the Made in USA 993 ‘Performance Art’, coming soon.

JoeFreshGoods and New Balance have been on a hot streak of releases in the last few years, featuring a number of projects under the JFG banner as well as the ‘Conversations Amongst Us’ series. So far, the Chicago designer has explored a number of classic silhouettes from the Boston footwear brand, unveiling a new one this week. This time, JFG and NB are teaming up for a three-pack of colorways of the Made in USA 993, casting the shoes in pastel colors for the ‘Performance Art’ pack. All three pairs begin with a grey mesh underlay, adding pastel leather in suede in your choice of pink, green, or blue. Aged midsoles and yellowed laces at a vintage feel to the project, while special hangtags and JFG branding completes the look.


The latest project from JoeFreshGoods and New Balance has not yet been announced for release, though we expect to see the ‘Performance Art’ project release before the end of the year. Featuring three colorways of the 993, pairs will likely be available from both the JFG and NB websites with a price tag in the $200+ range. Check out the early images below for a better look at the three styles, and stay tuned to JustFreshKicks for more New Balance release news.

UPDATE 10/18/22: The ‘Performance Art’ Capsule from JoeFreshGoods and New Balance will see a wider release later this week, on Friday October 21st, 2022. Currently only the blue and green colorways are set to release from the brand’s website, with a price tag of $220 for each.

UPDATE 10/5/22: JoeFreshGoods has announced that his upcoming New Balance 993 ‘Performance Art’ project is making its debut in Chicago this week. Available via raffle, entry requires a donation of new or gently used books & art supplies, which will be distributed to nonprofit organizations in the greater Chicago area. All three colorways are available for $220, with the raffle closing on October 7th. Stay tuned for information regarding a wider release.

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