JoeFreshGoods has one more potential release for us in 2023, teaming up with New Balance once again to bring two colorways of the 990v4 Made in USA to life, coming soon.

The last release we saw from Chicago native JoeFreshGoods and New Balance was the ‘Stuntman‘ 650, an incredibly limited release that asked “What if Michael Jordan signed with New Balance?”. Now, it appears they are back to their wider releases, with Joe teasing a fresh release that we might see before the end of the year. This time around, he is taking on the Made in USA 990v4, delivering two opposing colorways of the iconic runner from 2016. In one close-up, extremely dark photo, we can see a pair that features a white base for the upper with black midsoles and overlays, with JFG branding across the heels. In another editorial shot featuring three men standing next to each other, we can see a ‘Reverse’ color scheme, which features a black mesh base with white midsoles and overlays.


The latest work from JoeFreshGoods and New Balance has been scheduled to be released on December 22nd, 2023. Featuring two opposite colorways of the 990v4 in black- and white-based tones, pairs will likely be available first from Joe’s website followed by a wider NB release. Check out the teaser images below for a better look, and stay tuned to JustFreshKicks for more sneaker release news.

Joe Freshgoods x New Balance 990v4 1998 “Intro”
Release Date: December 22, 2023
Color: White/Black-Grey
Style Code: U990JR4
Price: $250

Joe Freshgoods x New Balance 990v4 1998 “Outro”
Release Date: December 22, 2023
Color: Black/White-Grey
Style Code: U990JS4
Price: $250

Joe Freshgoods x New Balance 990v4 1998 “Keisha Blue”
Release Date: December 22, 2023
Color: Keisha Blue/Black
Style Code: U990JO4
Price: $250


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UPDATE 12/11: The online raffle for the JFG x NB 990v4 Pack is now live. The Keisha Blue colorway is only available for in-store pick up at Chicago with shipping available for the other two colorways. Good luck!

UPDATE 12/6/23: JFG’s ‘1998’ pack with New Balance has been scheduled to release later this month, on December 22nd, 2023. Inspired by the movie Belly, the collection features the white ‘Intro’ colorway as well as the black ‘Outro’ pair, along with a third ‘Keisha Blue’ style that will likely be a JFG exclusive release. All three pairs will come with a price tag of $250.

UPDATE 11/27/23: JFG has shared a closer look at his ‘1998’ pack of the New Balance 990v4, which also comes with a first look at an unseen ‘Keisha Blue’ colorway. Still no release date yet, but we expect to see this pack drop sometime very soon.