JJJJound and New Balance are reuniting for another entry in their beloved 99x series this year, following up on 2020’s twin colorways of the 992. This time around, JJJJound and co. are turning their attention to the 990v4, coming soon.

Canadian basics manufacturer JJJJound first teamed up with the American footwear brand New Balance in 2018, delivering a tonal brown take on the classic 990v3 that helped skyrocket New Balance’s popularity among sneakerheads. Then, last year, the two followed that release with dual colorways of the 992, dominating nearly every single “Sneaker of the Year” conversation as people debated which colorway was truly “better”. Now, the two partners have given us an early look at a tertiary collaboration, this time featuring the 990v4 as the canvas. While JJJJound has only shared one image of the new shoe, it gives us a good look at what appears to be an entirely navy blue construction, though the varying shades could easily be interpreted as black. The tongues feature American flags and 990v4 branding, while the insoles are emblazoned with JJJJound’s signature typeface.


The next release from partners JJJJound and New Balance has not yet been announced for release, though we expect them to make their debut before the year is out. The solid navy blue color scheme will likely come with an elevated price tag of $200 or more, with (hopefully) a wider release like last year’s 992s. Check out the teaser image below for a better look, and stay tuned to JustFreshKicks for more New Balance release news.

JJJJound x New Balance 990v4 “Navy”
Release Date: October 14, 2021
Price: $265
UPDATE 10/19: New Balance has added the JJJJound 990v4 to its release calendar, with a scheduled drop on October 21st, 2021. Pairs will be available directly from New Balance with a price tag of $260, with no global release announced as of yet. 
UPDATE 10/11: The JJJJound x New Balance 990v4 “Navy” collab will officially be releasing October 14th at 12PM ET via JJJJound.com followed by a wider release on the 21st.

UPDATE 10/3: New photos of JJJJound’s latest collab with New Balance have been revealed with a release likely coming soon. As always, keep it locked for release information & further updates.