HIDDEN NY, initially known for its digital moodboard on Instagram, has evolved into a full-fledged brand, expanding its reach into the realm of footwear. The New York-based label has now collaborated with ASICS to reimagine the GEL-NYC model, adding to its growing list of popular footwear reworks.

The HIDDEN NY x ASICS GEL-NYC collaboration was first spotted on Colombian musician Feid, sparking interest and speculation. Contrary to initial reports of it being a one-of-one project, this collaboration is set for a wider release. The shoe features a white-colored mesh base, complemented by silver synthetic leather panels across the upper. The distinctive touch of HIDDEN NY is evident in the rich green contrast adorning the profile vector logos and midsole components. A closer look reveals a pixelated makeover of ASICS’ iconic logo, playfully acknowledging HIDDEN NY’s digital roots.

The GEL-cushioning of the shoe is highlighted with an eye-catching green flair, aligning with the other components. The performance-first sole unit adopts a grayscale arrangement, reminiscent of the 2000s aesthetic. HIDDEN NY’s final touches include its lowercase “h” on the toe tip and a reworked shoe box featuring co-branding and a grid pattern similar to “empty” layers in Photoshop and other image-editing software.


The debut of Hidden NY’s Asics GEL-NYC is set to release on March 23rd, 2024, exclusively through a Hidden pop-up event in NYC. There will be a worldwide drop later, on April 12th. The retail price for this unique collaboration is $160 USD. Continue reading below for official photos of the upcoming Hidden NY x Asics GEL-NYC, which have surfaced.


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Color: White/Green-Metallic Silver
Style Code: 1201B001-100
Release Date: March 23, 2024 (Hidden)
Release Date: April 12, 2024 (Global)
Price: $160

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