Japanese running brand ASICS is uniting with Brazilian sneaker store Guadalupe this month, celebrating their ten-year anniversary with a new ‘Tropicália’-themed pair of the GEL-Lyte III, dropping this week.

ASICS stable of collaborators is expanding this month, seeing the Japanese running brand team-up with Brazilian sneaker retailer Guadalupe for a new release. Celebrating the store’s ten year anniversary, the two are honoring the Tropicália movement of the 1960s, an important artistic shift that amalgamated the Brazilian genres and art styles. For this release, the GEL-Lyte III acts as the canvas, taking on a colorful look for the project. The shoes begin with a black suede base layer, mixing in a faded green tone for the quarter panels. The same green tone makes up the shanks and mudguards, featuring patterns inspired by Tropicália. Light blue heel sections add more color to the design, while gold and red accents complete the look. 


The Guadalupe x Asics GEL-Lyte III ‘Tropicália’ has been scheduled to release later this week, on July 16th, 2022. The colorful shoes will make their debut from the retailer’s stores on Friday, followed by a second drop from the ASICS Concept store in Brazil on July 18th. Check out the campaign images below for a better look at the shoes, and stay tuned to JustFreshKicks for more ASICS release news. 

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