The DQM x Nike Air Max 90 is the stuff of legends. Originally released in 2004 as a limited-edition collaboration, the shoe drew inspiration from Dave Ortiz’ butcher shop-themed boutique, with bacon as the main course.

The early 2000s were a very different time for the sneaker world than what we are experiencing today. Then, Nike was the undisputed king of footwear, leading the way with silhouettes like the SB Dunk, the all-new Nike Kobe line, and of course, Air Max silhouettes. In 2004, the brand teamed up with New York City’s DQM (Dave’s Quality Meats) boutique for an exclusive release of the fan-favorite Air Max 90. Taking inspiration from DQM’s butcher shop theme, the “Bacon” Air Max 90 displays an array of colors that immediately evoke the idea of the tasty breakfast meat. Both light and dark shades of brown, red, and a splash of pink make up the legendary DQM x Nike Air Max 90, which is set to return sometime this year.


The legendary 2004 Air Max 90 release from New York City boutique Dave’s Quality Meats and Nike is now rumored to make a return sometime this year, likely just before March’s Air Max Day celebration. The fan-favorite Air Max will likely be limited, releasing from both Nike and select high-level retailers for $140+. Check out the images of the 2005 pair below for a better look, and stay tuned to JustFreshKicks for more Nike release news.

DQM x Nike Air Max 90 “Bacon”
Color: Sail/Straw-Medium Brown-Sheen
Style Code: CU1816-100
Release Date: Holiday 2020

UPDATE 4/10: Unfortunately there is still no word on a release for the Dave’s Quality Meats x Air Max 90. We’re hoping for a release sooner than later, and we’ll be sure to keep you all updated as new information is revealed.

UPDATE 6/18: Thanks to SHOF, we finally have confirmation that the DQM x Air Max 90 “Bacon” will be returning this Holiday Season. As always, we’ll keep you updated when we get a release date and more.