JoeFreshGoods’s Don’t Be Mad x New Balance Collection Releases This Weekend

The New Balance 992 is back for 2020, and starting off the year strong. After an initial released in “Crystal White” flew off of Kith’s shelves, Chicago’s JoeFreshGoods has unveiled his Don’t Be Mad x New Balance 992, dropping next month.

New Balance is starting 2020 off right, collaborating on a new project with Chicago’s JoeFreshGoods. The designer, known for his work with some of the most famous sneaker and streetwear brands in the world, has been in a “footwear free agency” for the last few months, having publicly discussed some of his apprehensions when starting a new project with a triple-A brand. Now, it appears the Illinois-native has settled down, as he took to Instagram earlier this week to show off the new Don’t Be Mad x New Balance 992 “Anatomy of a Heart”.

Damn, we love the 992. New Balance’s third entry in the fan-favorite 99x series is back this year, and JoeFreshGoods’ take on the sleek vintage runner is the perfect way to start. Releasing on Valentine’s Day, the “Anatomy of a Heart” colorway takes inspiration from the various parts of a human heart, applying the varying shades of red, maroon, and tan across the 992s layer pigskin suede and mesh upper. Don’t Be Mad branding on the tongues and heels completes the look.


JoeFreshGoods took to Instagram earlier this week to share another closer look at his upcoming Don’t Be Mad x New Balance 992, as well as announcing the release date to be Friday, February 14th, 2020. Joe’s “Anatomy of a Heart” color scheme will likely retail above the 992’s standard $200 price tag, and launch from both New Balance and select retailers. Check out the early images below for a better look, and stay tuned to JustFreshKicks for more New Balance release news.

Don’t Be Mad x New Balance 992 
Release Date: February 14th, 2020

UPDATE 2/13: The Don’t Be Mad x New Balance 992 is set to release tomorrow alongside the rest of JoeFreshGood’s “No emotions are emotions” collection. The collection will be available exclusively in Chicago at the new DBM pop-up shop located at 2358 N Damen Ave. Doors will be open at 12-8PM from Friday-Sunday, and all items are FCFS. Check out more photos of the New Balance 992 as well as the rest of the collection below and be sure to check out the shop if you’re in Chicago for the weekend.

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