In the spirit of fostering inclusivity and empowerment in sports, Brooks Running has launched a groundbreaking collection aimed at celebrating and supporting female athletes across the globe. These initiatives not only highlight the brand’s commitments to women’s sports but also serve as a beacon for gender equality in athletics. Brooks Running’s “Future Run” initiative marks a significant step towards nurturing the next generation of athletes. With a $10 million investment over five years, the program aims to reach one million young runners in the U.S., providing them with access to running opportunities, coaching, and mentorship.
Empowering Women in Sports
Coinciding with National Girls and Women in Sports Day (NGWSD) on February 7th, Brooks and Dick’s Sporting Goods have unveiled the “Empower Her” collection. This unique line of running shoes and apparel is designed not just for performance but to symbolize the strength and resilience of female athletes. The collection features items like the women’s Ghost 15 and men’s Ghost 15 running shoes, along with athletic shorts, the Distance Long Sleeve 3.0, and the Distance Tank 3.0, all styled to empower women athletes to achieve their best.
A portion of the proceeds from the “Empower Her” collection will be donated to Marathon Kids’ The Girl Movement program, furthering the cause of female participation in sports. This collaboration between Brooks and Dick’s Sporting Goods underscores their shared vision of giving every girl a chance to run, fostering a supportive community that celebrates women’s achievements in sports.
International Women’s Day Collection
Following the NGWSD launch, Brooks will introduce a second collection on March 8th to commemorate International Women’s Day (IWD). This collection will continue the theme of empowerment, offering another range of specially designed running gear that celebrates women’s strength, resilience, and achievements in sports and beyond.
Dick’s Sporting Goods stands as the exclusive retailer for these collections, with Brooks also offering the range on their website. This partnership ensures that athletes have access to high-quality, empowering gear that supports their athletic and personal journeys.