The partnership between Japanese fashion label AURALEE and New Balance is growing, having kicked off earlier this year with their first collaborative release, the NB 550. Now, the two are showing off two colorways of the 2002R, dropping next Spring.
Founded in 2015 by Ryota Iwai, Japan’s AURALEE sources premium fabrics from around the world and transforms them into top-notch garments sewn together entirely in Japan. The brand has become known for its takes on ‘elevated’ basics, offering silhouettes like simple sweaters and work shirts to straight-legged pants and shorts. Recently, AURALEE has drummed up a relationship with New Balance, whos heavy presence in Japan is explored through their Tokyo Design Studio. Earlier this year, AURALEE debuted a special colorway of the NB 550, presented in monotone cream white with high-grade leathers. Now, the new partners are turning their attention to another incredibly popular New Balance model of the moment, the 2002R. Cast in similar tonal renditions as the previous project, these pairs use a range of leathers and suedes to achieve their unique looks, offered in matching white and yellow color schemes.
AURALEE X NEW BALANCE 2002R RELEASE INFORMATION
The latest project from Japanese fashion brand AURALEE and New Balance, two colorways of the 2002R, is scheduled to release alongside the label’s Spring 2022 season. Currently it is unclear whether these 2002R colorways will see a wider release than the previous 550, but they will likely launch stateside via the New Balance website. Check out the teaser images below for a better look, and stay tuned to JustFreshKicks for more New Balance release news.
UPDATE 9/6/22: Auralee’s two colorways of the New Balance 2002R have been scheduled to release later this week, on September 9th, 2022. Pairs have popped up via END. Clothing’s launches platform, where they will be available for approximately $150, though we expect to see them drop from other NB retailers as well as from the brand itself. Check out the new images below for a better look. 
UPDATE 7/8/22: The upcoming New Balance 2002R designed by AURALEE is currently being raffled off by the Japanese brand, with entries being accepted today, July 8th, through the 11th. Another global release is expected in August, where they will be available from stores like Ssense, END., Beaker, and DSM.
