Jordan Brand releases a lot of retro editions of their iconic sneakers, but some hit harder than most. This year, they are rumored to release a 2.0 version of the “Seoul” Air Jordan 3 from 2018, with some updated colors in its palette.
Back in 2018, Jordan Brand tapped designers Tinker Hatfield and Dan Sunwoo to design a new pair of the Air Jordan 3 to commemorate the 1988 Olympic Games in the South Korean capital city. The pair was a fan-favorite of that year, but was only available exclusively in Korea before a wider Asia release came in 2020, but only in women’s sizing. Now, it appears Jordan is bringing back the special style for a new 2.0 release, and hopefully, wider availability.
The “Seoul 2.0” version of the Air Jordan 3 spruces up the shoe’s original design just a bit, adding some elements of retro sneakers that have grown immensely popular in the last eight years since its release. The 2.0 version retains the white leather upper paired with a royal blue color and red inner lining. However, this pair’s elephant print panels have been swapped to suede, and now feature a warmer grey color with less distinctive patterns. The midsole has been changed from all white to an aged yellow look, adding a cement grey outsole for more depth. The original featured “Harmony and Peace” embroidered inside the tongues in Korean, though it is currently unclear if that detail returns for the new release.
AIR JORDAN 3 “SEOUL 2.0” RELEASE INFORMATION
The new and updated version of the Air Jordan 3 “Seoul” has not been officially announced yet, but is currently penciled in for a release on May 15th, 2025. Featuring a revised elephant print panel and aged midsole, the second edition will likely be available from both Nike and select retailers with a price tag of $200.
Air Jordan 3
Color: White/Sport Royal/Challenge Red/Black
Style Codes: IB1482-100
Release Date: May 15th, 2025
Price: $200
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