Jordan Brand has big plans for 2018, including this brand new Air Jordan 1 that is being dubbed the “Hyper Royal” and is one of 30+ Jordan 1’s scheduled to release this year.


The all new “Hyper Royal” color palette is a first for Jordan Brand. Set on the Jordan 1, it features an off-white Sail color on the toe box, ankle collar, Swoosh, heel cap, and midsole. The rest of the shoe is dyed in deep royal blue, covering the midfoot paneling, mudguard, tongue, laces, and more. The result is a clean and well executed colorway, presenting two very basic colors on a timeless silhouette.

AIR JORDAN 1 “HYPER ROYAL” RELEASE DATE

The Air Jordan 1 in the “Hyper Royal” colorway is scheduled to arrive in stores & online on July 7th, 2018 with a retail price of $160. Although there are no official images of the shoe yet, check out the rendering below of what this blue and white Jordan 1 will look like, and stay tuned to JustFreshKicks for more Jordan 1 drops.

Air Jordan 1 “Hyper Royal”
Release Date: July 7, 2018
Color: Royal/Sail
Price: $160
Style Code: 555088-401

Source: zshz