Ahead of Spring 2022, Jordan brand has revealed their official Retro Air Jordan collection that features a variety of different silhouettes and colorways you’ll want to add to your rotation.
No matter what, Jordan brand has many possibilities and opportunities thanks to the legacy of Michael Jordan and his beloved Air Jordan Brand. With the NBA star wearing a handful of the different models himself on the court and creating phenomenal memories in specific colorways, the brand calculates their every move and ensures the perseverance of hype and legacy. The harmony of time, place and occasion is one of the major goals of the Jordan Brand retro collections every season. How can a product line built on legacy shoe models be innovative for today’s Brand? Through a philosophy of deep, multifaceted intention and teamwork, making sure each launch connects properly within the Brand’s history to create a sense of curiosity for current and future fans.
“We don’t want to release these OG colorways randomly,” says Donald Kelsey, Jordan Brand Product Director, Global Retro Line. “It has to be tethered in some way to MJ’s story. Our team is serious about connecting the dots for when these OG models or colorways release. The diehard fans can see that we care about preserving history, while new fans are invited to dig into their curiosity and explore the reasons for timing. Why now? Why this shoe? Then the answers start flowing. We never launch a retro in isolation.”
The plan has been perfectly executed over the past couple of years but Jordan’s collections have gotten increasingly better over the past couple of years in terms of celebrating the past but also looking towards the future and with that, the legacy of MJ, the brand, and ultimately the sneaker culture can be passed down through many generations of fans, collectors and/or sneaker enthusiasts.
Enjoy the Air Jordan Spring 2022 collection below and make sure to keep it locked to JustFreshKicks all season long for detailed release information that includes direct release links to retailers when the time comes for your best chance at copping.
