Today marked the release of the women’s Air Jordan 1 Satin “SBB”. Despite being the most high-profile sneaker release in women’s sizing in a while, many female Nike fans were left empty-handed as resellers and egregious release procedures took over.
Nike was on to something with the women’s Jordan 1 Satin “Shattered Backboard”. When the shoe first leaked earlier this year, female fans of the Swoosh rejoiced as news spread that they would release exclusively in GS sizes. This was a big win for the brand, coming at a time when their new women’s collection was not receiving a lot of support. However, when the release happened, many female sneakerheads were left feeling disappointed. Even former Nike employee Tiffany Beers, who spearheaded the Nike Mag and Hyperadapt projects, had trouble securing herself a pair. (Though we give her props for not using her likely lengthy list of connections for an easy score.) While losing out on a limited release is nothing new to sneakerheads, Nike could have taken a few extra steps for this special release. For example, the list of retailers was short and lacked key additions like Denmark’s Naked, a sneaker for women, by women. Additionally, the Satin Jordan 1 “SBB” was produced in very limited numbers, and strictly in their GS size range, which is meant for grade school boys. Online outlets lost most of their stock to bots, while the Nike SNKRS app was its usual hit or miss. Some retailers even resorted to drastic tactics, like Shiekh in Los Angeles asking women to shoot a basket just to win a chance to buy the shoes. However, others restricted their raffles or lineups to female participants only which was a great decision. Check out some of the reactions to the release below and let us know if you managed to score a pair of the latest Air Jordan 1 Satin.
“I LOVE THEM. I WAS HAPPY THAT THEY CAME OUT WITH SUCH A DOPE COLORWAY FOR WOMEN. BUT, I WAS UPSET THAT IT WAS SO LIMITED AND THE SIZES DIDN’T REALLY REFLECT THE SMALLER SIZE RANGE NEEDED FOR MOST WOMEN. I THINK IT WAS A STEP IN THE RIGHT DIRECTION BUT OVERALL IT WAS A FAIL.” – @JU_BEIE
POSTPONED! ? SATURDAY | MAY 12 | 10AM ? – Meet us in DTLA at Shiekh! Ladies you will be given 1 chance to shoot your shot at our in-store basketball court. Fellas bring your ladies because you’ll be sitting on the sidelines for this one. – If you make the shot you win the chance to PURCHASE the Women’s Air Jordan 1 Satin Shattered Backboard. 14 WINNERS TOTAL ? Sizes 5.5-12 – We will be going in order of who is in line first, so be prepared. We will begin at 10am. No ghost chairs or saving spots. 1 shot per participant, no warm ups.
I’ve been buying kicks for a long time, no one has ever made me do anything to buy a pair of kicks. These shops making ladies do too much.
— sockjig (@sockjig) May 4, 2018
Dear @Nike & @jumpman23, I took an L today on these beautiful shoes you have designed. I not only took a L on the #SNKRSapp but on @footlocker & @finishline as well. I didn’t win raffles at @shiekh, @sneakersnstuff nor @footdistrict. As a woman who LOVES sneakers, I am truly reaching my breaking point with what the sneaker industry has become. It’s a bunch of bots and resellers who cannot value or appreciate shoes but instead are looking for their next dollar. There’s no shade in that but it takes away from the opportunity to add to my own personal collection and actually WEAR these shoes. Now as a woman with a larger foot, I am battling both women AND men to get the 5 quantities you make for larger feet. There needs to be new systems in place because this is not working! I’ve been taking Ls all year and now I am really fed up! From the Off-white collection to the Shadow 1s, I’ve been missing out on GREAT releases. Some solutions can be to stagger size releases or increase production ?♀️. I’m just a lady who loves sneakers who is ready to give up something I love! ?: @mrsteriyaki #ladieswholovesneakers #openletter #breakingpoint #sneakher #sneakers #sneakerhead #girlonmyfeet #gomf #kicks #shoes #style #fashion #reseller #bots #fedup #jordan #nike #airjordan1 #shatteredbackboard #satin
So shocked to take an “L” on these today. ? Hit purchase at 10am on the nose. My first L ever for buying sneakers. I’m starting to understand why people get so pissed ?about this process. Either they only made a few, men bought them all or the women’s sneaker game is hitting an all new level. #irritated #howlimited #ssbtears
Words by Ben Serleth