The sneaker world is no stranger to collaborations, but every once in a while, a partnership emerges that resonates on a profoundly personal level. The Unheardof x adidas Rivalry Lo “Grandma’s Couch” Pack is one such collaboration that tells a heartwarming story.

Philip Lipschutz, the founder of Cincinnati’s renowned sneaker store, Unheardof, has teamed up with adidas to craft a sneaker that pays homage to his humble beginnings. The “Grandma’s Couch” theme is a touching tribute to Lipschutz’s early days when he embarked on his journey from the comfort of his grandmother’s couch. 

The design of the Unheardof x adidas Rivalry Lo is a visual treat. The sneakers feature a vibrant floral pattern reminiscent of traditional couch designs, juxtaposed with either mustard or purple overlays. The bright red Three Stripes branding on the sides adds a pop of color, while the iconic Trefoil logo graces the tongue. But it’s the personal touches, like the Unheardof lace dubraes and hang tags, that make these sneakers truly special.

Lipschutz’s emotional connection to this collaboration is evident. In a heartfelt Instagram post, he reminisced about his early days, saying, “From resting on my mom’s old couch to traveling to Portland and meeting the entire 3 stripes team. Mom, I always bring you fresh flowers, just as you told me to. Grandma, you taught me right from wrong on your couch, not just saving my life but also educating all my friends. Chapter 2 is dedicated to you, Grandma. I can’t wait to see what the future holds!”


The Unheardof x adidas Rivalry Lo “Grandma’s Couch” Pack is slated for release on November 4th directly at Each pair is priced at $165 and will be limited to only 1000 pairs. Stay tuned to JustFreshKicks for more of the latest sneaker news, release dates, and restock alerts.

Unheardof x adidas Rivalry Lo “Grandma’s Couch”
Purple/Bright Red-Off White – IG8452
Mesa/Bright Red-Gum – IG8453
Release Date: November 4, 2023
Retail Price: $165


Unheardof (11am ET)