Japanese outdoor brand South2 West8 has quietly amassed some impressive collaborations in recent years, including releases with Kith and Supreme. This season, they have reunited with Reebok to turn the Instapump Fury into a snow boot-inspired mule silhouette.
South2 West8 is a somewhat unlikely brand to reach the forefront of hyped streetwear, given the brand’s basis in fishing, specifically, the traditional Japanese method of fly fishing called Tenkara. Founded in 2003, the brand recently made its way to the United States through the Nepenthes retail store, and has entered the world of beloved Japanese streetwear in recent years. In that time, S2W8 has had collaborations with Supreme, Kith, On Running, and Reebok, the latter of which they are reuniting with this season.
The latest project from South2 West8 and Reebok returns to the outdoors for a different kind of footwear. Their previous project, featuring the Zig Kinetica trail shoe, added a unique camo pattern to the silhouette’s upper. This time, they are reworking the classic Instapump Fury into a snow boot-inspired Mule sneaker. The shoe’s upper features a quilted puffer textile, which is lined with super soft PrimaLoft down. Despite the removal of the shoe’s heel section, the famous Pump tech is still present at the tongue for an adjustable fit. Two colorways are coming, one in green & black and the other in a triple black build with small hints of green branding.
SOUTH2 WEST 8 X REEBOK INSTAPUMP FURY MULE RELEASE INFORMATION
The latest project from Japan’s South2 West 8 and Reebok has not been officially given a release date yet, but has already started to pop up overseas, with a US release expected this Summer. Featuring two colorways, one in green & black and the other in all black, the Instapump Fury Mule will be available from both partners as well as select retailers.
South2 West8 x Reebok Instapump Fury Mule
Release Date: Summer 2025
Price: $245
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